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Primal Edge coaching

I help busy professionals reclaim their health through a primal lifestyle.

No calorie counting, magic supplements, or endless salads.

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My Clients

"I have worked with Grant for the last six months and have lost significant weight, gotten stronger, and I'm sleeping better. We've built good habits around nutrition and movement that will serve me well the rest of my life."
Mike H
Mike H Financial Advisor
Alexandria, VA
"In three months I've lost 15 pounds and regained the strength I had in college. The principles are timeless and effective."
Aaron S.
Aaron S.Customer Success Manager
San Antonio, TX
"In six months I’ve lost over 20 pounds and developed many healthy habits that I’m confident I can continue on my own for years to come."
Michael M.
Michael M.Technical Program Manager
Herndon, VA
"Grant coached me to develop a healthier and, most importantly, sustainable lifestyle that yielded material results. I have gone from a large shirt size to medium, lost two inches on my waist, and have more energy throughout the day"
Will H.
Will H.Software Sales
New York City, NY
"Working with Grant has been a lifesaver through the ups and downs of weightloss, fitness, diet, and committing to a natural/paleo lifestyle."
Daniel S.
Daniel S.VR Founder
Barcelona, Spain

How It Works

I work 1:1 with you to help you eat, move, and live the way your body was designed to — rooted in simple, primal habits.

Together, we’ll build sustainable routines into your life that become second nature, not another thing on your to-do list.

Clients consistently get leaner, stronger, and more energized — with sharper focus and fewer health distractions. Trust the process, and you will too.

My Programs

Basic

Structure, strategy, and light guidance
$ 199 Per Month
  • What’s included
  • 1 Onboarding / Kick-Off Call
  • Biweekly Coaching Calls
  • Email Support
  • Weekly Email Check-Ins
  • Online Goal and Habit Tracking
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Standard

More personalized coaching and accountability for faster results
$ 349 Per Month
  • What’s included
  • Everything in Basic Plus:
  • Weekly Coaching Calls
  • Text Message Support
  • Primal Edge App Access for Goal Tracking
  • Curated Resources (books, podcasts, articles)
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Most Popular

Premium

White-glove service that fits seamlessly into busy schedules
$ 549 Per Month
  • What’s included
  • Everything in Standard Plus:
  • Priority Scheduling and Emergency Calls
  • Supplement Recommendations
  • Monthly Deep Dive and Strategy Review
  • Help Finding a Local Functional Doctor
  • Custom Environment and Routine Optimization
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Book a Free Call

Learn more about the program.

What is a Primal Health Coach?

A Primal Health Coach educates, motivates and guides clients toward lifestyle and behavior changes that support optimal well-being.

I work one-on-one with you to get back to eating real food, moving as humans are supposed to move, and sleeping and living according to our natural rhythms, all of which foster maximum health.

Why Primal

Who Are You?

I offer two different programs for two distinct groups:

Men of all ages who are looking to get leaner, stronger, faster, and lower their chances of chronic diseases such as diabetes and heart disease.

Men and women 50+ years old who are looking to improve their cognitive health by preventing, stalling, or reversing cognitive decline commonly found with Dementia and Alzheimer’s disease.

Results

What Can You Expect?

1:1 health coaching with weekly check-ins

Support, guidance, and accountability

A sustainable approach to nutrition, fitness, and lifestyle change

A plan based on the latest nutritional and exercise science, epigenetic study, and behavior change

The knowledge and skills to take back your health- for life

See Programs
Testimonial

What My Clients Says

"In three months I've lost 15 pounds and regained the strength I had in college. The principles are timeless and effective."
Aaron S.
Aaron S.
"In six months I’ve lost over 20 pounds and developed many healthy habits that I’m confident I can continue on my own for years to come."
Michael M.
Michael M.
"Grant coached me to develop a healthier and, most importantly, sustainable lifestyle that yielded material results. I have gone from a large shirt size to medium, lost two inches on my waist, and have more energy throughout the day"
Will H.
Will H.
"Working with Grant has been a lifesaver through the ups and downs of weightloss, fitness, diet, and committing to a natural/paleo lifestyle."
Daniel S.
Daniel S.

“Through discipline comes freedom.”

grant@groveshealth.org

Contact Primal Edge

Real food, movement and lifestyle that your genes crave.
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Disclaimer: Grant Groves is a certified Primal Health Coach, not a licensed medical professional. The information shared on this website and in my health coaching programs is for educational purposes only and is not intended to take the place of professional medical advice. I do not diagnose, treat, prevent, or cure any disease.

Copyright © 2025 Primal Edge Coaching, All rights reserved. Develop by Coding Flex

Kickstart Your Primal Health Journey:
Free 4-Week Personalized Plan

Ready to reclaim your health and thrive as a busy professional? Our free, customized 4-week Getting Started Plan is designed to jumpstart your primal lifestyle. Tailored to your unique needs, this plan includes:

Nutrition Blueprint: Simple, ancestral-inspired eating guidelines to fuel your body with whole, nutrient-dense foods.

Movement Roadmap: Practical exercise routines that fit your schedule and reconnect you with natural, functional movement.

Lifestyle Essentials: Actionable strategies to optimize sleep, manage stress, embrace sunlight, and strengthen social connections.

Weekly Milestones: Clear, achievable steps to build momentum and confidence in your health journey.
Get your personalized plan delivered straight to your inbox and start living with more energy, focus, and vitality today!

Get My Plan

Kickstart Your Primal Health Journey:
Free 4-Week Personalized Plan

Ready to reclaim your health and thrive as a busy professional? Our free, customized 4-week Getting Started Plan is designed to jumpstart your primal lifestyle. Tailored to your unique needs, this plan includes:

  • Nutrition Blueprint: Simple, ancestral-inspired eating guidelines to fuel your body with whole, nutrient-dense foods.
  • Movement Roadmap: Practical exercise routines that fit your schedule and reconnect you with natural, functional movement.
  • Lifestyle Essentials: Actionable strategies to optimize sleep, manage stress, embrace sunlight, and strengthen social connections.
  • Weekly Milestones: Clear, achievable steps to build momentum and confidence in your health journey.
Get your personalized plan delivered straight to your inbox and start living with more energy, focus, and vitality today!
Get My Plan