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Primal Edge coaching

I help busy professionals reclaim their health through a primal lifestyle.

No calorie counting, magic supplements, or endless salads.

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My Clients

"I have worked with Grant for the last six months and have lost significant weight, gotten stronger, and I'm sleeping better. We've built good habits around nutrition and movement that will serve me well the rest of my life."
Mike H
Mike H Financial Advisor
Alexandria, VA
"In three months I've lost 15 pounds and regained the strength I had in college. The principles are timeless and effective."
Aaron S.
Aaron S.Customer Success Manager
San Antonio, TX
"In six months I’ve lost over 20 pounds and developed many healthy habits that I’m confident I can continue on my own for years to come."
Michael M.
Michael M.Technical Program Manager
Herndon, VA
"Grant coached me to develop a healthier and, most importantly, sustainable lifestyle that yielded material results. I have gone from a large shirt size to medium, lost two inches on my waist, and have more energy throughout the day"
Will H.
Will H.Software Sales
New York City, NY
"Working with Grant has been a lifesaver through the ups and downs of weightloss, fitness, diet, and committing to a natural/paleo lifestyle."
Daniel S.
Daniel S.VR Founder
Barcelona, Spain

What you'll get from coaching with me

-Noticeable fat loss and a leaner, more athletic body

-Consistently higher energy (without caffeine)

-Better, deeper sleep, and sharper focus at work

-A stronger, faster, and more mobile body

-Sustainable health habits for decades to come

-Reduced risk of chronic diseases (obesity, diabetes, and heart disease)

Client showcasing transformation after primal health coaching

My Programs

Men's Group Coaching

Join a tribe of other men who are ready to reclaim their strength, energy, and discipline the primal way.
$ 249 Per Month
  • Designed for working men and dads 30-50 years old
  • Weekly health coaching calls
  • Peer support and accountability
  • Weekly 1:1 email check-ins
  • Limited to 10 men per tribe
  • Next tribe starts September 4, 2025
Apply

1:1 Coaching

A fully-personalized approach for busy professionals who are ready to develop life-long habits rooted in ancestral health.
$ 399 Per Month
  • Weekly 1:1 health coaching calls
  • Unlimited email and text support
  • Fully-customized lifestyle plan
  • Primal Edge app access for tracking
  • Supplement recommendations
  • Curated Resources (books, podcasts, articles)
Learn More
Coach Grant demonstrating functional strength exercises

Book a Free Call

Learn more about the program.

What is a Primal Health Coach?

A Primal Health Coach educates, motivates and guides clients toward lifestyle and behavior changes that support optimal well-being.

I work one-on-one with you to get back to eating real food, moving as humans are supposed to move, and sleeping and living according to our natural rhythms, all of which foster maximum health.

Why Primal

Who Are You?

I offer two different programs for two distinct groups:

Men of all ages who are looking to get leaner, stronger, faster, and lower their chances of chronic diseases such as diabetes and heart disease.

Men and women 50+ years old who are looking to improve their cognitive health by preventing, stalling, or reversing cognitive decline commonly found with Dementia and Alzheimer’s disease.

Results
Client engaging in primal movement training outdoors

What Can You Expect?

1:1 health coaching with weekly check-ins

Support, guidance, and accountability

A sustainable approach to nutrition, fitness, and lifestyle change

A plan based on the latest nutritional and exercise science, epigenetic study, and behavior change

The knowledge and skills to take back your health- for life

See Programs
Testimonial

What My Clients Says

"In three months I've lost 15 pounds and regained the strength I had in college. The principles are timeless and effective."
Aaron S.
Aaron S.
"In six months I’ve lost over 20 pounds and developed many healthy habits that I’m confident I can continue on my own for years to come."
Michael M.
Michael M.
"Grant coached me to develop a healthier and, most importantly, sustainable lifestyle that yielded material results. I have gone from a large shirt size to medium, lost two inches on my waist, and have more energy throughout the day"
Will H.
Will H.
"Working with Grant has been a lifesaver through the ups and downs of weightloss, fitness, diet, and committing to a natural/paleo lifestyle."
Daniel S.
Daniel S.

“Through discipline comes freedom.”

grant@groveshealth.org

Contact Primal Edge

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Real food, movement and lifestyle that your genes crave.
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Disclaimer: Grant Groves is a certified Primal Health Coach, not a licensed medical professional. The information shared on this website and in my health coaching programs is for educational purposes only and is not intended to take the place of professional medical advice. I do not diagnose, treat, prevent, or cure any disease.

Copyright © 2025 Primal Edge Coaching, LLC. All rights reserved.

Kickstart Your Primal Health Journey:
Get Your Free 4-Week Personalized Plan

Feeling burned out, low-energy, or stuck in a rut? Get a customized, 4-week plan designed to help busy professionals reclaim health and vitality—primal-style.

What You’ll Get:
✅ Nutrition Blueprint – Simple, ancestral eating guidelines using real, nutrient-dense food
✅ Lifestyle Essentials – Easy wins for better sleep, less stress, more sunlight & connection
✅ Weekly Milestones – Step-by-step momentum you can feel

👉 Delivered straight to your inbox—start thriving today!

Get My Plan

Kickstart Your Primal Health Journey:
Get Your Free 4-Week Personalized Plan

Feeling burned out, low-energy, or stuck in a rut? Get a customized, 4-week plan designed to help busy professionals reclaim health and vitality—primal-style.

What You’ll Get:
✅ Nutrition Blueprint – Simple, ancestral eating guidelines using real, nutrient-dense food
✅ Lifestyle Essentials – Easy wins for better sleep, less stress, more sunlight & connection
✅ Weekly Milestones – Step-by-step momentum you can feel

👉 Delivered straight to your inbox—start thriving today!

Get My Plan