Programs

Programs

Men's Group Coaching

Join a tribe of other men who are ready to reclaim their strength, energy, and discipline the primal way.
$ 249 Per Month
  • Built for driven men 30-50 ready to reclaim their edge
  • Weekly coaching calls focused on fat loss, energy, and strength
  • Real accountability and support from a tight-knit tribe of men
  • Weekly 1:1 check-ins to stay on track and adjust your plan
  • Capped at 10 men so every voice is heard- and no one gets lost
  • Next tribe kicks off September 4, 2025 - secure your spot now

1:1 Coaching

A high-touch, personalized program for driven professionals ready to rebuild strength, energy, and health the primal way.
$ 399 Per Month
  • Weekly 1:1 coaching calls to guide and accelerate your results
  • Unlimited support via email and text for real-time help
  • Fully-personalized lifestyle plan tailored to your goals
  • App access to track habits, workouts, and progress
  • Smart supplement recommendations that actually work
  • Curated books, podcasts, and tools to sharpen your edge

Frequently Asked Questions

Group coaching is 4 months and 1:1 coaching is 5-6 months.

Your genes were designed to crave certain inputs. Our hunter-gatherer ancestors were incredibly lean and fit- free from the chronic diseases afflicting modern humans.

The modern world has gotten away from those inputs in favor processed food, prescription medicines, and sedentary lifestyles.

The enjoyable nature and sustainability of the primal approach is what sets it apart from anything else out there. Once you get going, you'll realize your body was designed for this.

I’m not going to make you give anything up. I am going to help you understand what certain foods do to your body and why you are craving certain foods. 

You invest in your career, your retirement, your relationships, but what are you doing to invest in your most important asset- your health? If you develop diabetes, the average cost per year is almost $17K when you add up medications, doctors visits, hospitalizations, and long-term complications. Investing in your health now will prove to be the smartest financial decision of your life.

No, if you’ve come this far you probably understand that the health insurance and medical system is not aligned to provide proactive, natural approaches to avoid chronic disease. I hope that someday this will change.